Pure Michigan debuts the new Traverse City “True North” ad today.
I’m excited to see my hometown featured on the Pure Michigan campaign, where millions of viewers can admire our beautiful community from a comfy cushion in their living room as Tim Allen’s voice lulls them into a state of utopia. With any luck they’ll be convinced that Traverse City is where they want to spend their next vacation.
And since planning the vacation is part of the fun, I hope the next step they take is to reach for their iPhone and download our handy mobile guide, the Traverse Traveler app. It’s a great resource for designing that trip to Traverse —whether you’re at home, abroad, at an airport or lying in bed watching TV.