We teach visitors to Be a Traveler not a Tourist

At Traverse Traveler we create targeted marketing to turn travelers into customers so YOU can provide a northern Michigan experience they’ll never forget

Visitor Channel

Our exclusive network airs 24-7-365 in over 3100 hotel rooms

All Local Content

Our network gets your message in front of travelers while they’re making plans for the day. Let us help you drive more guests to your door.

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Little Cards

Grab-and-go info, where all you need to know fits in the palm of your hand

Big Results

We distribute over 250,000 cards annually through little card displays.

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Mobile App

We've got lots of info on local business. And maps. Who needs Google?

For All Your Devices

With over 30,000 downloads and counting, the Traverse Traveler app is an inexpensive way to showcase your business

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We know the secret to turning travelers into customers for your business

At Traverse Traveler we are experts at reaching the hotel guest. Once a visitor arrives in town they have to decide where to eat, where to shop, and what to do during their stay. That’s where we come in. We are in the lobby, in their room, and in their hands when they walk out the door.


I’ll continue to advertise with Traverse Traveler because it’s a proven form of direct marketing.

Russell Springsteen, Right Brain Brewery

The Traverse Traveler app just plain works. It gave us a plethora of activities, ideas, and information that lead to a myriad of places. A great utility in the palm of your hand. We love it.

John V., Visitor from Indiana

I’m incredibly pleased with the service and quality of the video, but even more so, to the impact for the shop. We try to ask as many people as possible how they found us, and all summer long we have heard, “The Visitor Channel at my hotel.”

Karen Hilt, My Secret Stash

We believe hospitality means sharing the best of what you have with others. It’s our passion and our privilege to turn tourists into travelers by showcasing the best northern Michigan has to offer. 

We work with local small businesses who service the hospitality industry including:

  • Restaurants

  • Attractions

  • Retailers

  • Wineries

  • Breweries

  • Hotels

A Few of our Clients