We teach visitors to Be a Traveler not a Tourist

At Traverse Traveler we create targeted marketing to turn travelers into customers so YOU can provide a northern Michigan experience they’ll never forget

Visitor Channel

Our exclusive network airs 24-7-365 in nearly 3000 hotel rooms

All Local Content

Our network gets your message in front of travelers while they’re making plans for the day. Let us help you drive more guests to your door.

Now Playing

Little Cards

Grab-and-go info, where all you need to know fits in the palm of your hand

Big Results

We distribute over 100,000 cards annually through little card displays.

More Info
hotel lobby digital signage

Lobby Signage

Capture visitors attention at the front desk

Dynamic content

One targeted and timely message is all it takes for a guest to find your business.

More Info

We know the secret to turning travelers into customers for your business

At Traverse Traveler we are experts at reaching the hotel guest. Once a visitor arrives in town they have to decide where to eat, where to shop, and what to do during their stay. That’s where we come in. We are in the lobby, in their room, and in their hands when they walk out the door.


We believe hospitality means sharing the best of what you have with others. It’s our passion and our privilege to turn tourists into travelers by showcasing the best northern Michigan has to offer. 

We work with local small businesses who service the hospitality industry including:

  • Restaurants

  • Attractions

  • Retailers

  • Wineries

  • Breweries

  • Hotels

A Few of our Clients