Let us make YOUR business top of mind for travelers.

We love what we do. We get to tell travelers what’s so special about northern Michigan. Let us tell them about you!

Visitor Channel

Our exclusive network airs 24-7-365 in nearly 3000 hotel rooms

All Local Content

Our network gets your message in front of travelers while they’re making plans for the day. Let us help you drive more guests to your door.

Now Playing

Little Cards

Grab-and-go info, where all you need to know fits in the palm of your hand

Big Results

We distribute over 100,000 cards annually through little card displays.

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hotel lobby digital signage

Lobby Signage

Capture visitors attention at the front desk

Dynamic content

One targeted and timely message is all it takes for a guest to find your business.

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What can Traverse Traveler do for YOU?

Let us introduce your business to the millions of travelers who stay in northern Michigan hotels each year.

Designed with the Traveler in Mind

Unless you frequent area hotels —which is not something we hear often— you may not know who we are or what we do. That’s OK. Because when you advertise with Traverse Traveler it’s not about us, it’s about YOU. You and the customers you hope to gain.

Our products and services are made for, and distributed to, travelers. We’re in their hotel lobby, in the room and in the hands of guests as they make plans for the day.

Visitors love our little cards because they fit in a pocket or purse. Hotels love the display because it’s well-designed, well-maintained and has a tiny footprint in their lobby.

Our exclusive in-room network runs on an hour loop and features creative content as well as advertising for a balanced showcase of the region’s most popular tourism destinations.

Our 3-zone lobby digital signage allows each property to highlight in-house events and provide promotional content. At the same time we share the weather forecast and advertise with banner ads.

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What is the Traverse Traveler Advantage?

Expertise in Marketing to Travelers + Professional Creative Services = Targeted Advertising that WORKS!

Visitor Channel

Traverse Traveler is the exclusive visitor channel for the Traverse City region. We produce, manage and support a customized local travel channel to run in-room 24-7-365 on network television for our hospitality partners.

The visitor channel runs a mixture of :30-:45 second ads and 1-3 minute sponsored content to form an hour loop. We offer in-house video, animation and content creation services and also work with professional videography teams to uphold a high standard of quality. For advertisers working with existing video or creative agencies we’ve developed a creative checklist to ensure your marketing achieves the desired results.

The Traverse Traveler Advantage

We believe in storytelling, not selling. Our content is designed with the traveler in mind. That means we work with advertisers to produce video content that’s entertaining and addresses the questions a traveler would have. This focus leads to a return on investment. After all, if you’re spending money on marketing you want to know it’s working for you.

Visitor Channel Locations

Now Playing on the Visitor Channel

To see what’s currently playing in-room watch this playlist. Subscribe to our Traverse Traveler YouTube channel to get updates when new videos have been added. We’ve compiled our custom video content from past and present to be your online resource for local info.

We invite advertisers and lodging partners to share our hosted content on their website and social media accounts. Video is great for driving traffic to your business and telling your story.

Little Cards

We design, print and distribute custom folding cards in little card displays throughout northern Michigan. The cards represent restaurants, attractions, wineries, breweries, retailers and destinations within day-trip distance of Traverse City, Michigan.

The simplicity of our little cards is what makes them so successful. They’re like the print version of an elevator pitch for your business. There’s just enough room to tell travelers what you do, and why they should pay you a visit.

The Traverse Traveler Advantage

Each card comes with a custom map designed to direct travelers to your location. Whether we’re working with your brand assets for consistency, or helping a small business start-up from scratch, all cards are designed and printed in-house to guarantee each business is showcased in the best possible way.

Little Card Locations

Lobby Digital Signage

Our 3-zone lobby digital signage grabs the attention of hotel guests at the front desk. Our software solution allows our hotel partners to control content on the main zone, while we manage a branded weather forecast and rotating banner ads.

We offer dynamic content options so you can change your banner throughout the year.

Lobby digital signs are an inexpensive way to share your message with hotel guests. Ask how we can incorporate motion graphics, video or animation to help your ad stand out.

Lobby Locations
hotel lobby digital signage

We are Experts at Marketing to Travelers

There are a 1001 ways to spend your advertising dollars in this town. (Believe me, we know.) If you’re tired of carving your marketing budget into a million pieces and hoping for a return on investment, there is another approach.

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Traverse Traveler Marketing Reach

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Rooms in our network
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Little card locations
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Rooms playing our channel