As a local travel expert I spend most of my time promoting other Traverse Area businesses. With the close of 2011 I thought I’d recap what a busy year it’s been for my business. So I thought a year-end review in classic Top 10 fashion would be fun. Here goes:
Mealtickets & Unusual Ideas Top 10 Moments of 2011
10. Traverse Traveler hits 1000 downloads. We kick-started the New Year by reaching a goal we hadn’t imagined. After launching the Traverse Traveler iPhone App at the end of 2010 the local community and area visitors showed overwhelming support. Our app downloads hit 1000 in the first 25 days.
9. Mealtickets Family Grows. I refer to our advertisers as the Mealtickets Family. This year our family grew to welcome the Cherryland Antique Mall, Dennos Museum Center, Elk Rapids Chamber, Becky Thatcher Designs, Great Lakes Children’s Museum and Mana to our little card gang. We’re proud to offer information on such great businesses in Traverse City and the surrounding area. It makes my job easy when I represent great clients! So thanks everyone.
8. All a Twitter. It’s hard to believe I have been on Twitter for less than a year. But it took me a while to make the commitment to another social media platform. And yet, I think it’s one of the best decisions I made all year. The people I’ve met on Twitter have been fantastic. It has broadened my knowledge base, and sparked networking opportunities I never imagined. If you have a small business I highly recommend joining Twitter. In fact, I wrote a blog post here about just that. If you’re in Northern Michigan might I suggest you follow the hashtags #nwmi #TCMI and #mittenlove to find some likeminded friends. And by all means, follow me @TraverseTravelr!
7. 10 Places I’ve Never Been. It all started with an article in Grand Traverse Woman Magazine. Looking to encourage locals to get out in their own backyard and open doors they’ve never opened, I wrote a list of 10 Places I’ve Never Been and set out to visit each one. My list took me across Benzie, Leelanau and Traverse City, into restaurants, wineries, jewelry, furniture and retails stores.
I met great people, and I spent my dollars with local businesses. It was a great experience. In fact, don’t be surprised if my explorations return in 2012. When I stop and think about it there are so many more than 10 places that I have yet to visit. I reported on my travels once a week throughout the summer, here on the Mealtickets blog. If you haven’t read them, I hope you will. You’ll discover some of the magic that makes Northern Michigan so unique.
6. Rockin’ with the Traverse City Lip Dub. When I heard about plans to make a Traverse City Lip Dub I thought it would be fun to work behind-the-scenes to make it happen. But when I appeared at the first meeting I threw my hat in the ring and auditioned to be one of the "singers". Who knew I’d make the cut! So after one month of planning, rehearsing, and one beastly hot day in downtown Traverse City, our community came together to pull off a creative rendition of "You Can Call Me Al," and "Jump" lip-synced throughout town.
The performers were dedicated. The social media engine buzzed about the big debut at the Traverse City Film Festival. And thousands of people gathered at the Open Space to watch the premiere before an outdoor showing of Star Wars: The Empire Strikes Back. Finally the TC Lip Dub went on YouTube for all the masses. And then they pulled the plug. At the end of the day, it was still a highlight of my year, and I’m proud to say, "You Can Call Me Al."
5. Sleeping Bear Dunes Named America’s Most Beautiful Place. You couldn’t have missed this story unless you were out of State — perhaps out of the Country. That just goes to show how proud we Michiganders are of our beautiful location. This summer, a small community in the heart of Leelanau County created a nation-wide buzz about the Sleeping Bear Dunes by voting on Good Morning America’s contest.
Some were shocked that we beat out places like Hawaii and California, but not us locals. This win showcased not only the power of social media, but the strength we have when we, as a community, come together to show our support for this region. If you voted for this win, you helped make it happen. And this win has already brought thousands of New visitors to Northern Michigan. And that’s something I’m passionate about indeed.
4. Visual Marketing Book Includes Traverse Traveler. My first publication! Traverse Traveler app was selected from a pool of over 500 applicants to be included in a new book by David Langdon and Anita Campbell. Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images & Design debuted in September with a spread on the Traverse Traveler app.
I was thrilled to be selected for this book which recognized our success in taking a print-based business (Mealtickets) and expanding into a mobile version that works (Traverse Traveler). The book includes 99 great stories of marketing strategies that have been successful, along with a Takeaway Tip for each one so you can apply it to your own business.
3. A Mention on Forbes.com! This one was exciting enough to warrant some local news coverage, so I think it deserves its own listing in our Top 10. The author of the Visual Marketing book was interviewed on Forbes.com about the new release. In her interview, she sited three examples from the book, including Traverse Traveler. Read the article here. It’s a great overview of the Visual Marketing book, and it gave me a reason to smile when I discovered the interview on Twitter.
2. Traverse Traveler Hits 5000 Downloads. I had high hopes for how the Traverse City community and local visitors would respond to our app, but I couldn’t imagine 5000 downloads in less than a year. I’m thrilled to say we will finish 2011 with over 6100 downloads and counting. I have big goals for 2012 including the much awaited launch of an Android version of the app, a BIG fundraising event from Traverse Traveler, and hopefully lots of new businesses adding their listings to our categories. Is your business on the app? If not, I’d be remiss if I didn’t say, Sign Up Here!
1. Mealtickets Celebrates 10 Years in Business. Saving the best for last, I’m proud to say I’ve been an momtrepreneur for 10 years! I started Mealtickets & Unusual Ideas on November 1, 2001 after losing my graphic design job in the wake of 9/11. It’s been a challenge to learn new skills — like sales — and a pleasure to work with this regions wonderful hospitality industry and small business owners. In 10 years Mealtickets has distributed millions of little cards to help area visitors discover unique, off-the-beaten-path restaurants, attractions and wineries. And for that I couldn’t be more proud. It is my Top moment in 2011.
If you made it through that list of horn tooting, I thank you! It’s amazing to me that all fit in one calendar year. But if you’re wondering what I could possibly have left to do in 2012, have no fear. I’m a busy body, who is always looking for the next challenge. And I’ve got some great ideas for 2012. So I hope you’ll stay with us.
Happy New Year everyone! I hope your 2012 is a great success. And if there’s any way Mealtickets or Traverse Traveler can help make that happen, please let me know.