Downtown Traverse City Holiday Events
Celebrate the Spirit of the Season in Downtown Traverse CityThere's nothing quite like strolling the streets of Downtown, popping in and out of shops while snowflakes drift to the ground. With Thanksgiving and Christmas just around the corner, there's no better time for holiday shopping. Downtown Traverse City wants to make sure you enjoy the holidays, so they're getting ready [...]
22 Reasons for a Fall M-22 Roadtrip
Original post updated in October 2024 Take a Roadtrip this Fall along the M-22 Scenic Drive Living in the heart of the M-22 corridor I’ve seen it through all seasons. Each has something amazing to offer, but none more varied and beautiful than autumn in Northern Michigan. In case you’ve never planned an M-22 roadtrip [...]
6 Tips for Marketing Your Small Business with Video
If you've thought about marketing your small business with video, there are some important things to consider. Over the years we've created more than 100 videos for our in-room television channel. So we've learned a few things along the way. In this video, we share some of the secrets that have helped us create targeted marketing that works. [...]
Two Northern Michigan Tourism Bureaus Unite for a Regional Approach to Marketing
Traverse City Tourism, northern Michigan’s largest destination marketing organization has formed a merger with the Benzie County Area Convention and Visitors Bureau. Traverse Traveler has worked closely with both communities since our inception. So we’d like to give you some perspective on how this regional approach to marketing affects the hospitality industry in northern Michigan. We’ll talk about how [...]
19 Moments to Remember from 2019
Before we roll up our sleeves and tackle 2020 we're taking a look back at 19 moments that filled our year in 2019. Watch the video for 19 highlights in the adventures of Traverse Traveler. 1. Expanded Traverse Traveler Distribution. In 2019 we began distributing the Dining Guide in the Benzie Chamber and CVB, and we added [...]
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Celebrating 18 Years of Little Cards
We love sharing business stories. Since the Traverse Traveler story began eighteen years ago today, I thought it would be fun to share some of the history behind this little card business and take a look at what has changed from 2001 to today. How it All Began In the wake of the tragedy of September 11, [...]
Garth Trek Video Shares a Dog’s Perspective on Frankfort
The film Garth Trek | A Lost Dog's Adventure in Frankfort is the story of what happens when a dog gets lost in Frankfort and spends the day searching for his owner. This is the revised rendition of the film that took home our Traverse Traveler Choice Award at the 2018 Frankfort48 Film Contest. We thought you [...]
Pure Michigan Tourism Conference Summary
The Pure Michigan Governor's Conference on Tourism was held in Traverse City last week. Representatives from convention and visitor bureaus and hospitality professionals from across Michigan gathered to learn about the state of our tourism state. We had a legislative report from a panel of lobbyists in Lansing. Our keynote speaker addressed the State of the American Traveler. And [...]
A Day at the Farmer’s Market
Spend a morning at the farmer's market in northern Michigan, and you'll see how lucky we are to live here. But the farmer's market certainly isn't just for farmers anymore. It's a gathering place. It's where locals and visitors meet the growers and makers. Did you know Michigan agriculture is leading the nation in many ways. Here are [...]