Privacy Policy

Effective Date: 1/1/2023
 Last Updated: 2/12/2025

Welcome to Traverse Traveler! Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, traversetraveler.com.

If you have any questions, feel free to contact us:
 Email: privacy@traversetraveler.com

1. Who We Are

Traverse Traveler provides travel recommendations, marketing solutions, and media content for hotel guests and travelers.

2. What Data We Collect

We collect the following types of personal data:

A. Information You Provide to Us

  • Name
  • Email address (for newsletter subscriptions & contact forms)

B. Information We Collect Automatically

  • IP address
  • Device/browser details
  • Cookies and tracking data

3. How We Use Your Data

We process personal data for:

  • Marketing & Communications – Sending newsletters, promotions, and updates.
  • Analytics & Website Performance – Understanding user behavior through analytics tools.
  • Advertising & Retargeting – Personalized ads on Google Ads & Facebook Ads.

Legal Basis for Processing (GDPR Compliance)

  • Explicit Consent – For marketing emails and non-essential cookies.
  • Legitimate Interest – For website analytics and security.

Users must explicitly opt-in before receiving marketing emails.

4. Cookie Consent & Tracking

We use cookies and tracking technologies to enhance user experience. By law, EU/EEA users must be given the option to accept or reject non-essential cookies.

How We Use Cookies

  • Essential Cookies – Required for website functionality.
  • Analytics Cookies – Track visitor behavior & improve services (Google Analytics).
  • Marketing Cookies – Personalized advertising & tracking (Facebook Pixel, Google Ads).

Your Cookie Choices

You can manage your cookie preferences by:

  • Accepting or rejecting non-essential cookies via our Cookie Consent Banner.
  • Adjusting your browser settings to block or delete cookies.

How to Set Up a Cookie Banner
 We recommend using a cookie management tool such as:

5. How We Share Your Data

We use third-party service providers to process data:

  • Google Analytics – Website traffic analysis (IP address, browsing data).
  • Mailchimp – Email marketing (Name, email address).
  • Facebook Ads – Personalized advertising (IP address, user behavior).
  • Google Ads – Targeted advertising (IP address, interests).

All third-party services comply with GDPR regulations.

6. Marketing Emails & User Data Requests

Your Rights Under GDPR

If you are in the EU/EEA, you have the right to:

  • Access your data – Request a copy of your personal data.
  • Delete your data – Request permanent deletion of your data.
  • Correct your data – Update incorrect information.
  • Withdraw consent – Stop receiving marketing emails at any time.

To make a request, email: privacy@traversetraveler.com

Marketing Email Opt-in Policy

Users must actively check a box (opt-in) before receiving promotional emails. Pre-checked boxes are not allowed under GDPR.

How to Implement Opt-in Consent

  • Update newsletter forms to include unchecked opt-in checkboxes.
  • Store consent records (time, date, IP address).

7. How Long We Keep Your Data

  • Marketing emails – Until you unsubscribe.
  • Analytics data – Stored for 26 months.
  • Advertising data – Based on platform policies.

Users can request data deletion anytime (see User Data Requests section).

8. Data Security

We take security seriously and use:

  • Encryption for data protection.
  • Access restrictions to prevent unauthorized access.
  • Secure hosting to store personal data safely.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will notify users via:

  • Blog Post – A detailed explanation of changes will be published.

Please check this page regularly for updates.

10. Contact Information

Email: privacy@traversetraveler.com
 Website: https://traversetraveler.com

Next Steps for Full GDPR Compliance

  1. Set up a Cookie Consent Banner – Use tools like CookieYes or OneTrust.
  2. Ensure Newsletter Forms Have Explicit Opt-in – No pre-checked boxes!
  3. Create a User Data Request Page – A simple form or email link for data requests.